On March 25, 1983, Jackson performed live on the Motown 25: Yesterday, Today, Forever television special, both with The Jackson 5 and on his own singing "Billie Jean". Debuting his signature dance move—the moonwalk—his performances during the event were seen by 47 million viewers during its initial airing, and drew comparisons to Elvis Presley's and the The Beatles' appearances on The Ed Sullivan Show. The New York Times said, "The moonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is a great illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing".

Jackson suffered a setback on January 27, 1984. While filming a Pepsi Cola commercial at the Shrine Auditorium in Los Angeles, Jackson suffered second degree burns to his scalp after pyrotechnics accidentally set his hair on fire. Happening in front of a full house of fans during a simulated concert, the incident was the subject of heavy media scrutiny and elicited an outpouring of sympathy. PepsiCo settled a lawsuit out of court, and Jackson gave his $1.5 million settlement to the "Michael Jackson Burn Center" which was a piece of new technology to help people with severe burns.

On May 14, 1984, Jackson was invited to the White House to receive an award presented by American President Ronald Reagan. The award was given for Jackson's support of charities that helped people overcome alcohol and drug abuse. Jackson won eight awards during the 1984 Grammys. Unlike later albums, Thriller did not have an official tour to promote it, but the 1984 Victory Tour, headlined by The Jacksons, showcased much of Jackson's new solo material to more than two million Americans. He donated his $5 million share from the Victory Tour to charity.