This Is It was a series of 50 sold out concerts by Michael Jackson to be held at the The O2 arena in London. They were scheduled to begin in July 2009 and continue through March 2010. Less than three weeks before the first show was due to begin, Jackson died of a cardiac arrest.

Jackson promoted the concerts by appearing at a press conference on the arena site. AEG Live, the concert promoters, released a promotional video that took up an entire commercial break, setting a record for ITV. The shows were to be Jackson's first major series of concerts since the HIStory World Tour finished in 1997, and had been cited as one of the year's most important musical events. Over one million people would have attended in total. Randy Phillips, president and chief executive of AEG Live, stated that the first 10 dates alone would have earned the singer approximately £50 million. Originally 10 concerts were announced, however public demand resulted in a 50 date residency for the singer. Ticket sales broke several records and AEG Live stated that Jackson could have sold more dates. Jackson's album sales increased following the announcement.

The pop singer was collaborating with numerous high profile figures, such as Christian Audigier, Kenny Ortega and Lou Ferrigno.

AEG Live has offered either full refunds to all ticket holders or a souvenir ticket designed by Jackson. The company may release a DVD of Jackson's rehearsals.

Source: This Is It (Michael Jackson concerts) - Wikipedia, the free encyclopedia